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Amazon Prime Day 2024 is a shopper's paradise, and as an E! Shopping Editor, I know firsthand how overwhelming the choices can be. With countless Prime Day deals flooding the platform, it's essential to have a strategy in place to ensure you’re snagging the best of the best.
For weeks, I've meticulously curated my shopping list, combing through countless categories to bring you the ultimate selections. From must-have beauty products to trendy clothing and essential home gadgets, my Amazon cart is packed with items that reflect both quality and value.
I’m excited to share my top 39 picks that you won’t want to miss out on this Prime Day. Each item on this list has been carefully chosen not just for its discounted price, but also for its relevance and utility in everyday life. Ready, set, shop.
For more great finds, check out the E! Insider Shop Amazon Storefront.
The Best Amazon Prime Day Beauty Deals
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum
Achieve remarkable lash growth with this powerful serum designed to enhance your natural lashes with continued use
$25.20$36Amazon$47.60$683-Month Supply
This lash serum is a celebrity favorite, which has been recommended by Lala Kent, Luann de Lesseps, Paige DeSorbo, Lindsay Arnold, and Heather Rae El Moussa.
Shoppers gave this product 34,900+ 5-star Amazon reviews.
Picks Peter Thomas Roth Hello, Mask Obsession! 4-Piece Mask Kit
I buy this mask set twice a year because it has a $167 value with all my skincare essentials. This 69% is too good to miss.
$52$167Amazon
Here's what you get:
- Water Drench Hyaluronic Cloud Mask Hydrating Gel nourishes dry and dehydrated skin.
- 24K Gold Mask Pure Luxury Lift & Firm lifts and firms the skin and gives an opulent glow.
- Pumpkin Enzyme Mask Enzymatic Dermal Resurfacer exfoliates, peels and polishes skin.
- Therapeutic Sulfur Mask Acne Treatment Mask dries, clears up and helps prevent acne.
Color Wow Dream Coat Supernatural Spray
Transform your hair with this revolutionary treatment that fights frizz and delivers a sleek, glossy finish— even during the most humid days.
$22.40$28Amazon
My pick was also recommended by The Bachelorette alum Tayshia Adams, Summer House star Paige DeSorbo, Tinx, and Vanderpump Rules star Lala Kent.
Shoppers Agree: This top-selling hair product has 54,800+ 5-star Amazon reviews.
Laneige Lip Sleeping Mask
Revitalize your lips overnight with this deeply nourishing treatment that leaves them soft and hydrated by morning.
$19.20$24Amazon
This cult favorite product has 31,000+ 5-star Amazon reviews, and lots of celebrity fans including Sydney Sweeney, Porsha Williams, Alix Earle, Justine Skye, Paige DeSorbo, Hannah Brown, Kenzie Ziegler, Dr. Nicole Martin, Alexia Nepola, Drew Sidora, Delilah Belle Hamlin, Serayah, and Ashley Haas.
Laneige Lip Glowy Balm
I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I'm on the go because it's a much cleaner application. I always have this in my bag.
$14.40$19Amazon
Shoppers Agree: My lip balm has 10,700+ 5-star Amazon reviews and there are several scents to choose from.
This is a celeb pick, which has also been has also been shared by Kyle Richards, Madison LeCroy, Paige DeSorbo, Rachel Recchia, and Harry Jowsey.
Crest 3D Whitestrips, Professional Effects 44 Strips
These advanced teeth whitening strips effectively remove years of tough stains, revealing a whiter, brighter smile in just days.
$29.99$45.99Amazon
With the same enamel-safe ingredients used by dentists, you can trust Crest for professional-quality results from the comfort of your own home.
These top-selling teeth whitening strips have 66,400+ 5-star Amazon reviews. They have been recommended by Selling Sunset star Chrishell Stause, Summer House's Paige DeSorbo, and The Bachelor alum Catherine Giudici Lowe among many others.
Hot Tools 24K Gold Extended Barrel Curling Iron
I have always loved Hot Tools curling irons and I need this one with an extended barrel since I have super long hair. It comes in multiple sizes.
$48.99$69.99Amazon
Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor
This miraculous product combines the look of a lip gloss and the staying power of a matte lipstick, which makes my dreams come true.
$8.33$12.99Amazon
My go-to lip product has 32,800+ 5-star Amazon reviews.
EltaMD UV Clear Deep Tint Face Sunscreen
Kyle Richards explained, "Everybody I know uses this and loves this. You can put your makeup on top of it. This is the best product."
$36$45Amazon
Shoppers Agree: My go-to sunscreen has 16,900+ 5-star Amazon reviews.
This is a celeb-loved pick, which has been recommended by Kyle Richards, Lisa Rinna, Kate Upton, Hailey Bieber, Madison LeCroy, Delilah Belle Hamlin, Kandi Burruss, Lala Kent, Witney Carson, Rachel Recchia, Julianne Hough, Rachael Kirkconnell, Caelynn Miller-Keyes, and Raegan Revord.
Moroccanoil Dry Shampoo
Dancing With the Stars pro Daniella Karagach recommended this in Light Tones. As a Brunette, I got the Dark Tones dry shampoo and I can confirm it's fantastic.
$19.50$26Dark Tones$19.50$26Light Tones
"Dry shampoo is definitely a game changer. My holy grail is the Moroccan Oil Light Tones. That is the only dry shampoo that actually works on my hair. It smells good and it matches my hair tone perfectly. It never looks I have it in my hair," Daniella told E! News.
Shoppers Agree: Daniella's go-to dry shampoo has 8,800+ 5-star Amazon reviews.
Olaplex Hair Perfector No 3 Repairing Treatment
Revive and strengthen your hair with this innovative treatment designed to restore its natural vitality and shine. Experience salon-quality results at home, leaving your locks healthier, softer, and more manageable than ever.
$22.50$30Amazon
It has also been recommended by Kyle Richards, Paige DeSorbo, Ally Brooke, Delilah Hamlin, Margaret Josephs, Kathryn Hahn, Brynn Whitfield, and Olivia Holt.
Tatcha Luminous Dewy Skin Mist
Kathy Hilton used this spray-on moisturizer during a July 2021 RHOBH episode, telling her sister Kyle Richards she keeps it in her bag because her skin gets dry. I've been using it ever since.
$34.30$49Amazon
This is an innovative, spray-on moisturizer that you need to achieve dewy skin. In addition to delivering a fast-absorbing hydration boost, it creates that look of glowing skin in an instant. You can use it under makeup, over makeup, or even on your bare skin to get your glow on. It's also a great makeup refresher/setting spray, especially if you want to prevent that cakey look.
Ren Clean Skincare Evercalm Overnight Recovery Balm
Whether it's eczema, rosacea, acne, or even a pesky allergic reaction, this balm works wonders overnight, transforming my irritated, angry skin into the calm, clear canvas I'm used to waking up to.
$20.30$29Mini$38.50$55Full-Size
Nexxus Comb Thru Flexible Hold Hairspray
This flexible hold spray is my go-to for keeping my curls bouncy and beautifully styled. It offers long-lasting control without stiffness, ensuring my waves look effortless and fresh all day.
$9.19$15.98Amazon
My hairspray has 6,700+ 5-star Amazon reviews.
OUAI Shampoo and Conditioner Set
Transform your hair care routine with this luxurious shampoo and conditioner duo that nourishes and revitalizes every strand.
$51.20$64Amazon
I use the products for "medium" thickness, but you can choose from options for fine and thick hair to suit your needs.
Laura Geller New York the Best of the Best Baked Palette
"I have one key palette that I use for everything. I can do my whole face with just that palette. Every single one of my friends has asked me about this palette, bought it, and ends up loving it," Kyle Richards said.
$47.79$69Amazon
Madison Reed Radiant Hair Color Kit
To save money, I have taken a break from salon coloring. Madison Reed has become my go-to because the set has all of the tools I need and a great primary product.
$19.50$30Amazon
Each hair color kit comes with a cleansing wipe, gloves, barrier cream, protective cap, shampoo, conditioner, and helpful instructions.
These bundles have 3,900+ 5-star Amazon reviews.
Laneige Water Sleeping Mask
I felt a major difference the first time I put this mask on my skin. I put it on right before bed, kept it on overnight, and woke up to supremely soft skin.
$22.40$32Amazon
Sydney Sweeney previously told E!, "When I first started using this product, I had soft, glass-looking skin. It's a life-changing product. I was like, 'Can I put this on my entire body?" I felt the same way, which is why this overnight mask has been a staple in my routine for years.
Babyganics SPF 50 Baby Sunscreen Spray- 2 Pack
I have such sensitive skin and I'm allergic to oxybenzone, so I use baby sunscreen with a mineral formula. It is gentle on my skin and is effective against sunburn.
$16.09$22.99Amazon
My sunscreen has 3,900+ 5-star Amazon reviews.
FoxyBae Bounce Bae Ceramic Hair Curling Iron
I've been using this curling wand since I got it in a 2020 FabFitFun box. I will never be without it and I need a spare just in case.
$20$28.99Amazon
The Best Amazon Prime Day Fashion Deals
Reoria Butsmooth Sleeveless Racer Back Halter Neck Bodysuit
I have this bodysuit in so many colors. It's slimming and it's a great layering piece.
$14.98$24.99Amazon
My beloved bodysuit is a top-seller with 26,700+ 5-star Amazon reviews.
Anrabess Cropped Top & Fold-Over Yoga Flare Pants
A matching set always makes me feel put together, even when I'm just lounging around. This one is so comfy and I want to get it in additional colors.
$24.99$31.99Amazon
Ekouaer 2 Pack Nightgowns
It's getting way too hot for me to sleep comfortably in the summer. This 2-pack of breezy night shirts is exactly what I need and there are many colors to choose from.
$19.99$26.99Amazon
Ekouaer Spaghetti Strap Romper
This is the ideal, breezy outfit for summer. You'll look put together without sweating.
$14.99$19.99Amazon
Cupshe Women's Two Piece Bikini Set
Elevate your beach style with this beautifully designed bikini set featuring a trendy knotted top and flattering low-rise bottoms.
$26.39$35.99Amazon
Anrabess Crochet Cover Up
Elevate your beach style with this stunning crochet cover-up, featuring a chic round neck and sleeveless design that blends elegance with comfort.
$23.99$35.99Amazon
Ekouaer Chemise Nightdress 2 Pack
Embrace comfort and allure with this versatile V-neck satin sleepwear set, designed for dreamy nights.
$19.99$29.99Amazon
Adome Rompers with Pockets
Stay stylish and comfortable this season with this versatile romper, crafted from soft, stretchy fabric for all-day ease.
$20.99$35.99Amazon
Anrabess Sweatsuit Oversized Sweatshirt & Sweatpants Tracksuit
Stay stylish and comfortable with this trendy oversized sweatsuit set, featuring a half-zip sweatshirt and high-waisted wide-leg sweatpants.
$44.79$50.99Amazon
The Best Amazon Prime Day Home Deals
Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner
This cleaner has a strong spray and suction to remove spots and stains from carpets and upholstery.
$81.99$123.59Amazon
You can get such a deep clean when you use this compact device, which has 61,100+ 5-star Amazon reviews.
Cascade Platinum Plus Dishwasher Pods, 52 Count
Achieve sparkling clean dishes effortlessly with this powerful detergent designed to tackle even the toughest messes.
$16.99$19.24Amazon
Paris Hilton Electric Mug Warmer Set
Keep your drinks perfectly warm until the last sip with this adorable electric mug warmer and matching ceramic mug set.
$15.99$19.99Amazon
Glad Trash Bags, 13 Gallon Kitchen Trash Bags With Cherry Blossom With Febreeze Freshness
I don't love taking out the trash, but having pink, scented trash bags makes it such an enjoyable task.
$19.54$22.99Amazon
Paris Hilton That's Hot Pink Oven Mitt Set
Elevate your kitchen game with these stylish, heat-resistant oven mitts adorned with Paris Hilton's iconic catchphrase.
$11.11$14.99Amazon
Paris Hilton Whistling Stovetop Tea Kettle
Boil water with this kettle inspired by Paris Hilton's longtime catchphrase. The fun part about this product is that the hearts change color from black to pink when the kettle is hot.
$19.99$29.99AMazon
More Shopping Editor-Approved Prime Day Deals
Poppi Sparkling Prebiotic Soda
If you love carbonated beverages, but you want to cut back, it can be tough. Opt for Poppi drinks, which are made with apple cider vinegar.
$19.95$29.99Amazon
These only have five grams of sugar and they're always trending on TikTok. And, yes, if this sounds familiar, you've probably seen them on Shark Tank.
Noco Boost Plus GB40 1000A Ultrasafe Car Battery Jump Starter
Never get stuck with a dead battery again with this compact yet powerful jump starter that can safely revive your vehicle in seconds.
$79.96$124.95Amazon
This top-seller has 83,200+ 5-star Amazon reviews.
Apple iPad Mini
Experience powerful performance and portability with this compact tablet, with all-day battery life, advanced camera capabilities, and seamless connectivity for on-the-go tasks.
$379$499Amazon
What is Prime Day?
Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.
When is Prime Day?
Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.
What is on sale for Prime Day 2024?
Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices.
Where can I find the best Prime Day deals?
You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront.. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.
What is Amazon Prime?
Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.
Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?
Yes, you have to be a Prime member to get the Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.
How much is a Prime membership?
An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services.
How much is Amazon shipping?
Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times at an additional cost. Join now for a 30-day free trial.
